From the General Manager's Desk
By Emile Amarotico
A recent visitor commented that our parking is totally inadequate to our business volume. What’s true is that we cannot create more parking due to space and municipal code constraints. Thus, the value of each available space is increasing over time. Assuming only half of Co-op shoppers use automobile parking, each space supports at least $200,000 in annual sales.
It’s been over a year since shoppers first encountered our Parking Ambassadors. We continue to hear gratitude for how this resource has eliminated much of the stress associated with cramped and limited parking. If assistance allows for more efficient vehicle arrival and departure, it is possible that our capacity can grow without more land. For each virtual parking space created in this way, we increase our capacity by over $200,000 in future sales.
It’s been two and a half months since we launched the Bicycle Benefits program offering enrolled riders 5% off on purchases. While growing steadily discounts have been less than $1,000 per month. Extrapolating to a full year, these riders could easily generate over $200,000 in sales, creating additional virtual capacity equivalent to another parking space!
.jpg)
While we cannot add more parking at this time, we continue to explore ways to maximize our existing space and to encourage fewer automobile trips. I welcome your ideas at GM@AshlandFood.coop.
More Co-op News
Meet Store Manager Barry Haynes
By Barry Haynes, Store Manager
Twenty three years ago my wife and I began our quest to relocate our family from the midwest to the west coast. We were looking for a beautiful area with an engaged community that would enable our children to thrive. Equally important, we wanted our new home to have a vibrant natural food store. When we arrived in southern Oregon, we felt as though we hit the jackpot.
Beat the Heat
When the heat of summer takes over, it can be hard on our bodies and moods. Don’t let the scorching temps get you down, cool off with one of these refreshing Staff recommendations.
Report from the Board of Directors: Strategic Plan Update
By Jeff Golden, External Relations Committee Chair
Ashland Food Co-op is striding into the future with careful intention. We’re especially focused on the three top priorities of our strategic planning process, a collaboration of our board and management team. A quick update:
Riding off into the Sunset
By Annie Hoy, Retiring Marketing Manager
Since I was born and raised in far West Texas, I cannot help but use some imagery from what is so familiar to me.
Report from the General Manager and Board of Directors
By Emile Amarotico, General Manager and Ed Claassen, Board President
Ashland Food Co-op Signs Contract to Purchase Property
The Ashland Food Co-op expects to soon complete the purchase of an undeveloped lot at 120 Clear Creek Drive in Ashland. The parcel is located directly behind Ashland Lumber. This purchase is a major step in the Co-op’s vision for growing its downtown presence.
Staff Picks: Summer Hikes and Trail Snacks
Our staff loves to head outside and enjoy the gorgeous Oregon outdoors. Here's a few of their favorite trails and the Co-op snacks they like to take with them.
Be a Zero Waste Hero in Four Easy Steps
By Stephanie Koerella, Education Coordinator
Reducing our waste has continued to be of greater concern for Rogue Valley residents, especially since January, when options for recycling became even more limited. While the Ashland Food Co-op is ramping up our efforts to reduce waste as a business, there is a lot that our community can do at home to help the cause.
On the Road to Sustainability
By Laura Pfister, Media Coordinator
Forty six years ago, a group of families formed a buying club to access sustainable, local organic food as an alternative to modern industrial agriculture. This humble foundation of social and environmental responsibility started the Ashland Food Co-op and has shaped every decision we’ve ever made. It’s how, over four decades later, that a small buying club became a 30 million dollar, 17,500 square foot Certified Organic Retailer diverting 82% of their discards from the landfill.
Staff Picks: Earth Friendly Products
In celebration of Sustainability Month in April, we asked our Sustainability Committee to share their favorite eco-friendly product.
2018 Kids Summer Camps
We’ve teamed up with Rogue Valley Farm to School to offer three different camps this summer. Each week campers will dive into food production, preparation and exploration, with a mix of farm and kitchen experiences that delight the senses and inspire the soul. Join Rogue Valley Farm to School staff as they cultivate the ability to grow and cook delicious, healthy, seasonal meals. Monday - Wednesday at the Co-op Community Classroom, Thursday & Friday at the Farm at SOU.
Update on our Strategic Initiatives
By Ed Claassen, Board President
Your Board and Management Team invested a significant amount of time in 2014 developing a set of strategic initiatives that we believe are vital in shaping the future of our business and furthering our mission. We formed a Strategic Planning Steering Committee consisting of 3 Board members and 3 Management Team members to guide the implementation of these initiatives.
2018 Electronic Coupon Schedule
To further our sustainability efforts and to serve you better, we began offering Electronic Owner Coupons in January 2017 at the register.
No more forgetting to bring your owner coupons. No more waiting for your newsletter to arrive. Cashiers simply ask if you want to use your owner coupons when you check out.
As we enter our second year of Electronic Coupons we wanted to share a couple of friendly reminders and the 2018 month by month schedule.
Please note: